The year I discovered Sagmeister

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Solid Steel Radio

Simple way of using a lead image for promotion/branding on Twitter and on their website by Solid Steel Radio. (Website however is really tricky to navigate around on a laptop – presume it is designed for touch screens?) – For those wanting to hear the sounds of Avalon Emerson check out her Soundcloud page.

Solid Steel Radio site Solid Steel Radio twitter ads

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Filed under: Advertising, Design, Graphic, Social Media, ,

Rough Trade vs Solid Steel Radio

A few twitter ads for @RoughTrade and @SolidSteelRadio twitter promotion posts over the last bit of time – a little bit of transparent colour overlay – simple, styled…

Billie Marten Traams Bill Ryder Jones Solid Steel Series 59 Solid Steel Series 60

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The Trews – Russell Brand

Russell Brand’s YouTube channel – the Trews – is all about Revolution! Have been aware of this channel via links on twitter for a while but I have never actually checked it out…definitely worth a look. Really interesting ideas, concepts, projects, commentary on the media that are contained within the (current) 220 episodes.

Episode 214 ‘The Trews vs the Sainsbury’s xmas advert’  goes to the crux of Sagmeister’s comment in his book, now paraphrasing as I don’t have it to hand – can design really touch people? And this advert does, although as Russell Brand questions – to what end?

Ad created by AMVBBDO.

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Dave Dye

As much as the endless blogs with ‘stuff’ – read nice images of new designs (this site included) – are great to source and view – blogs that offer insight and knowledge into the design arena are really a cut above. Johnson Banks and Love are fantastic (off the top of my head) and now adding Dave Dye to that. Having never really got into the advertising scene I have to admit I have not heard of him before –  found via @davetrott feed – this is a fantastic blog of a great creative ideas and features concepts, ideas, executions that he has produced over his career…

Stuff from the loft – Dave Dye – ‘Assorted ephemera from solving problems, creating stuff & making things.’

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Nike Training Club

Nike Training Club promo and app (which is free) seem to be all over my twitter feed – created by AKQA.

‘Your own personal trainer anytime, anywhere. Inspired by elite athletes and Nike expertise, the Nike Training Club app is an entirely new way to get fit. Customised workouts. Professional guidance and support. Your own music. Exclusive rewards. All in the palm of your hand.’

Nike Training Club 1 Nike Training Club 2

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Spartan vs Tough Mudder

New year, new fitness campaigns…

A couple of examples of ads for Spartan Races and Tough Mudder events (seen via twitter – @SpartanRace, @ToughMudder) the leading extreme obstacle course events – worldwide. Work those caps…no excuses!

Spartan Race 1 Spartan Race 2 Tough Mudder 2 Tough Mudder 1

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Dave Trott

Dave Trott (talks to Al Young)…new talk from the Typographic Circle.

Not too sure how I have not come across him or his work – but looking at the brief bio… ‘The legendary creative Dave Trott; the man responsible for some of the most memorable ads of the last 30 years is back by popular demand.’

Thursday 30 Jan – 7pm

Worth checking out his rather nicely worded blog posts that appear on the Campaign magazine website.

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Johnnie Walker Black Label ‘Symphony’ – Love

Second of the night of Love’s work for Johnnie Walker (Black Label). This creative – print ad and films are ‘being launched this month (Dec 2013) in China’. Ditto the 1st post. Work is featured on Whisky Intelligence – full press release from what I can gather – and Love’s own blog.

‘Filmed in Bangkok [by Jake Scott], the advert sets out to capture the big bold flavours…and features a “symphony” of exploding fruits, spices, flower petals and billowing smoke. The iconic Striding Man – introduced by LOVE as a contemporary character last year – is at the heart of the narrative once again.’

AA-JW-IS-Black-Label-China-Landscape

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Johnnie Walker: Where Flavour is King – Love

A little bit of a Love in – (forgive the pun)… as a designer I think it is great that not only do they create wonderful work but also are happy to share the work that goes into the ‘behind the scenes’ of the shoots (film/photography) as well…

First up – Love’s creative for the Johnnie Walker campaign – ‘Where Flavour is King’. In their words ‘While other Scotch whiskies obsess about age-old age statements or tartan and toffee provenance stories, this global campaign positions Johnnie Walker as the undisputed king of flavour.’ More imagery and words on the link…

Johnnie_Walker_LoveCreative

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Nike – W+K Amsterdam

Human Printing Press for Nike by Wieden and Kennedy Amsterdam. Elaborate, creative but compared to other W+K/Nike work – I am not too sure.

‘The idea behind the ad ‘The strategy behind the film is ambitious: a desire to inspire Turkish sports fans not just to watch their favourite sports on TV but actually get out and participate themselves. To do this, the agency turned to a number of Turkish sports stars, including footballers Burak Yilmaz and Enes Ünal, to use their skills to help create an unusual poster for fans.’

‘The machines in the film took around three weeks to create, and then the whole thing was shot over two days in a massive warehouse outside Istanbul.’

Seen via @stbridelibraryCreative Review’s Ad of the week have an interview with the creatives behind the campaign – words and imagery CR.

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