The year I discovered Sagmeister

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Johnnie Walker: Where Flavour is King – Love

A little bit of a Love in – (forgive the pun)… as a designer I think it is great that not only do they create wonderful work but also are happy to share the work that goes into the ‘behind the scenes’ of the shoots (film/photography) as well…

First up – Love’s creative for the Johnnie Walker campaign – ‘Where Flavour is King’. In their words ‘While other Scotch whiskies obsess about age-old age statements or tartan and toffee provenance stories, this global campaign positions Johnnie Walker as the undisputed king of flavour.’ More imagery and words on the link…

Johnnie_Walker_LoveCreative

Filed under: Advertising, Design, Film, Photography, , , ,

Nike – W+K Amsterdam

Human Printing Press for Nike by Wieden and Kennedy Amsterdam. Elaborate, creative but compared to other W+K/Nike work – I am not too sure.

‘The idea behind the ad ‘The strategy behind the film is ambitious: a desire to inspire Turkish sports fans not just to watch their favourite sports on TV but actually get out and participate themselves. To do this, the agency turned to a number of Turkish sports stars, including footballers Burak Yilmaz and Enes Ünal, to use their skills to help create an unusual poster for fans.’

‘The machines in the film took around three weeks to create, and then the whole thing was shot over two days in a massive warehouse outside Istanbul.’

Seen via @stbridelibraryCreative Review’s Ad of the week have an interview with the creatives behind the campaign – words and imagery CR.

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Filed under: Advertising, Design, Film, , , , , , , ,

Nike – W+K

YESTERDAY YOU SAID TOMORROW – a random find on the web – really simple ad for Nike by Wieden and Kennedy (presumably the New York office) from a few years ago I believe. No glitz, no glamour – just straight-talking…

YesterdayYouSaidTomorrow_nike

Filed under: Advertising, Design, , , , , ,

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