The year I discovered Sagmeister

Icon

Johnnie Walker Black Label ‘Symphony’ – Love

Second of the night of Love’s work for Johnnie Walker (Black Label). This creative – print ad and films are ‘being launched this month (Dec 2013) in China’. Ditto the 1st post. Work is featured on Whisky Intelligence – full press release from what I can gather – and Love’s own blog.

‘Filmed in Bangkok [by Jake Scott], the advert sets out to capture the big bold flavours…and features a “symphony” of exploding fruits, spices, flower petals and billowing smoke. The iconic Striding Man – introduced by LOVE as a contemporary character last year – is at the heart of the narrative once again.’

AA-JW-IS-Black-Label-China-Landscape

Filed under: Advertising, Design, Film, Graphic, , , ,

Johnnie Walker: Where Flavour is King – Love

A little bit of a Love in – (forgive the pun)… as a designer I think it is great that not only do they create wonderful work but also are happy to share the work that goes into the ‘behind the scenes’ of the shoots (film/photography) as well…

First up – Love’s creative for the Johnnie Walker campaign – ‘Where Flavour is King’. In their words ‘While other Scotch whiskies obsess about age-old age statements or tartan and toffee provenance stories, this global campaign positions Johnnie Walker as the undisputed king of flavour.’ More imagery and words on the link…

Johnnie_Walker_LoveCreative

Filed under: Advertising, Design, Film, Photography, , , ,

Pages

Archives