adidas’ all in for campaign has been around for quite some time (2013) – spotted this on youtube a while back – and I think it absolutely nails a sense of ‘real’. I don’t want to compare this to the This Girl Can campaign (previous post) too much, yes there is similarity of subject (female + fitness), yes there is a similarity of colour grade, yes there is a similarity of filming technique, yes there is a similarity of using upbeat music, yes there is a similarity of profiling personal stories, yes there is a similarity of being positive and inspiring…you know just sayin’. I am sure Daisy Steiner would have a couple of words to say!
Filed under: Design, Film, adidas, all in for my girls, film, fitness
The year I discovered Sagmeister 