The year I discovered Sagmeister

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all in for #mygirls – adidas

adidas’ all in for campaign has been around for quite some time (2013) – spotted this on youtube a while back – and I think it absolutely nails a sense of ‘real’. I don’t want to compare this to the This Girl Can campaign (previous post) too much, yes there is similarity of subject (female + fitness), yes there is a similarity of colour grade, yes there is a similarity of filming technique, yes there is a similarity of using upbeat music, yes there is a similarity of profiling personal stories, yes there is a similarity of being positive and inspiring…you know just sayin’. I am sure Daisy Steiner would have a couple of words to say!

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Filed under: Design, Film, , , ,

Nike Training Club

Nike Training Club promo and app (which is free) seem to be all over my twitter feed – created by AKQA.

‘Your own personal trainer anytime, anywhere. Inspired by elite athletes and Nike expertise, the Nike Training Club app is an entirely new way to get fit. Customised workouts. Professional guidance and support. Your own music. Exclusive rewards. All in the palm of your hand.’

Nike Training Club 1 Nike Training Club 2

Filed under: Advertising, Design, Graphic, UX design, , , , , ,

Spartan vs Tough Mudder

New year, new fitness campaigns…

A couple of examples of ads for Spartan Races and Tough Mudder events (seen via twitter – @SpartanRace, @ToughMudder) the leading extreme obstacle course events – worldwide. Work those caps…no excuses!

Spartan Race 1 Spartan Race 2 Tough Mudder 2 Tough Mudder 1

Filed under: Advertising, Design, Graphic, , , , ,

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