The year I discovered Sagmeister


The Trews – Russell Brand

Russell Brand’s YouTube channel – the Trews – is all about Revolution! Have been aware of this channel via links on twitter for a while but I have never actually checked it out…definitely worth a look. Really interesting ideas, concepts, projects, commentary on the media that are contained within the (current) 220 episodes.

Episode 214 ‘The Trews vs the Sainsbury’s xmas advert’  goes to the crux of Sagmeister’s comment in his book, now paraphrasing as I don’t have it to hand – can design really touch people? And this advert does, although as Russell Brand questions – to what end?

Ad created by AMVBBDO.


Filed under: Advertising, Design, Film, Reference, , , ,

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