The year I discovered Sagmeister

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London Design Festival promo by Pentagram

From a London Design Festival (LDF) retweet promoting their show I have now found a really great blog from Melanie Kimmett. Double promo here – firstly of the great work by Pentagram  – Dominic Lippa, Jeremy Kunze, Lucy Groom – for the promotional materials and second for LDF retweeting Melanie, who’s site I now will need to pour over for hours!

The theme for this year is the phrase Design from all angles “echoing the desire of the organisers to expand the list of events and disciplines taking part…The team created the look by printing text on pieces of paper and then folding and photographing them from different angles. The differing angles enable the 2011 festival to have a flexible identity across the whole gamut of events whilst maintaining a consistent look and feel. Once more the identity leverages its ownership of red in order to create maximum impact.” Words and pics via Pentagram.

Reminds me of the (hand rendered!) work Alan Fletcher did for Pirelli back in 61 (below) – which is still stunning…

The show itself runs from 17-25 September 2011

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Filed under: Design, Exhibition, Graphic, , , , ,

One Response

  1. beckythegeek says:

    Thanks for teh awesome post and nice spot with the Alan Fletcher ref. I have always been a fan since you introduced me to him way-back-when. Keep up the good work

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