The year I discovered Sagmeister

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Litmus – responsive email

Litmus (State side company) have a wealth of resource, blog posts on best practice for creating emails (responsive or otherwise). Their post on responsive design (that comes with a handy infographic) was posted back in Sept 2013 - is worth checking out. As I go further into their site – there are more and more resources.

Have a look at their ‘Ultimate Guide to Email Image Blocking‘ – best practice regarding alt text and use of images. Resource page for email templates. Also and possibly the most useful are downloadable responsive email templates that have been created and tested already – a range to choose from – first on their list… created by Stamplia – and Litmus tested – templates with psd source files.

Filed under: Design, Digital, Email resources, Reference, , ,

Printout – Designing difference

First time that I have made it to a Printout event. What a great hour / hour and an half – organised and hosted by Jeremy Leslie (MagCulture) and Steve Watson (Stack). 3 interesting magazines given a showcase by their designers – (Winter / A magazine for all seasons, Talc and mono-cultur). Printout events (I think) focus just on magazines but any designer or non-designer, in any field, (basically everyone) for that matter should check these events out. Just £6.

My preference in terms of subject and design would be Winter (designed/created by Ana Lessing and Kevin Braddock) and mono-cultur (designed/created by Kai van Rabenau). Certainly will be making a trip to Magma (if they stock them) to get myself a copy.

Some poor questions from the audience (either too long winded/self-important or just plain drunk!) – ended the night – questions that I have thought of since – how far from the initial designs, layout is the finished product?, who is the audience for these magazines and who buys them?, why do the contributors give up their time for small independent magazines – do they get something from this? and lastly how long did it take to put together – (last question from Chung).

For a far more detailed commentary on the night, check out Steve Watson’s site.

(Can’t quite work out at 3 in the morning if Steve Watson’s – Stack is the same as Monocle’s – The Stack..?)

Filed under: Design, Magazine, Read, Reference, Shop, Talks, Visit, , , , , , , , , , , ,

Second Chance – Leo Burnett

Second Chance film aimed at employers and just asking that question of would you give an offender a second chance? Created by Leo Burnett UK for Business in the Community – a UK charity (I have to say never heard of..). From Leo Burnett’s own website – “the first ad ever to subvert the ‘Skip Ad’ function”.

Seen via D&AD In Book Nominations 2014 – Writing for Advertising.

Filed under: Design, Digital, Film, Writing, , , ,

ExFEARiential – St John’s

St John’s ExFEARiential Marketing film – from what I can gather a self-promotion piece by this Toronto based agency. Taking Experiential Marketing to the next level. (They also have an interesting blog as well.) Future website to look through at their work and what they have to say in more detail.

A really simple well executed idea. Great copy, acting, direction – when these things are done right it looks so effortless.

Seen via the D&AD In Book Nominations (currently there is no additional information – in terms of brief or which agency has done the work, but a nice email from Dan at D&AD tells me it is part of the development plan for their site – watch this space!!).

Filed under: Design, Digital, Film, Writing, , , , ,

Run That Town – Millipede

Run That Town – developed by Millipede. If you love stats, love playing apps then this is the game for you. All in all a nice creative way of making the census data more accessible. Nice touch is the change of voice from the youtube to the submitted awards – less Australian! Will it sway those judges?

Run That Town lets you take control of any Australian neighbourhood and challenges you to make planning decisions based on real Census data to boost your popularity, grow your town and keep the locals happy.

Designed to help Australians understand how Census data is used – how it can affect them and the area they live in – the game is the first of its kind to be released by a national statistical agency using real Census data.’

Words: Millipede. Seen via DandAD 2014 In Book nominations.

Run-That-Town-Millipede

Filed under: Design, Digital, Infographics, , , , ,

BBC iWonder

Seen via the printed pages of Creative Review – the BBC’s iWonder looks like it could become the one to watch as a benchmark of online learning. The CR blog describes it as ‘is a responsive platform that combines archive footage and original content to create immersive online learning resources.’

BBC iWonder

A great article by Rachael Steven in the March issue of CR is packed with so much information I have – as an aide memoir – shamelessly quoted below…

‘….a responsive system that can be easily adapted to produce guides for any subject…text, images, audio and video can be uploaded by editorial teams in a matter of minutes using a CMS…scripts and guides have been co-authored by presenters…

Seen more as an extension to the programme it has linked the show tone with the guides ‘…in the past, the BBC’s factual content has an encylopaedic tone but the guides are from a particular person’s perspective…we thought audiences might be drawn to that’.

The work itself… ‘adhers to BBC brand guidelines and reflects the key Knowledge and Learning values such as ‘enlightened’ and ‘brilliantly curious’ it has a ‘more light hearted feel’…Each guide will be designed to reflect the content, so the look and feel will be fluid – but each guide ‘will use the same layout, icons and headers…also with ‘a choice of eight to ten colour palettes’.

Further info:

BBC’s Internet Blog written by the BBC’s online and technology teams – link for the post on their blog about iWonder

Dan Snow’s World War One

The article also references the New York Times Snow Fall creative – which from what I can gather is in essence an extended article – which has embedded films, animations, chapters – and creates a fully ‘immersive’ experience.

Filed under: Blogs, Design, Digital, Reference, , , , , , , ,

Dave Dye

As much as the endless blogs with ‘stuff’ – read nice images of new designs (this site included) – are great to source and view – blogs that offer insight and knowledge into the design arena are really a cut above. Johnson Banks and Love are fantastic (off the top of my head) and now adding Dave Dye to that. Having never really got into the advertising scene I have to admit I have not heard of him before –  found via @davetrott feed – this is a fantastic blog of a great creative ideas and features concepts, ideas, executions that he has produced over his career…

Stuff from the loft – Dave Dye - ‘Assorted ephemera from solving problems, creating stuff & making things.’

Filed under: Advertising, Blogs, Design, Reference, , , , , ,

Nike Training Club

Nike Training Club promo and app (which is free) seem to be all over my twitter feed – created by AKQA.

‘Your own personal trainer anytime, anywhere. Inspired by elite athletes and Nike expertise, the Nike Training Club app is an entirely new way to get fit. Customised workouts. Professional guidance and support. Your own music. Exclusive rewards. All in the palm of your hand.’

Nike Training Club 1 Nike Training Club 2

Filed under: Advertising, Design, Digital, Graphic, , , , , ,

Spartan vs Tough Mudder

New year, new fitness campaigns…

A couple of examples of ads for Spartan Races and Tough Mudder events (seen via twitter – @SpartanRace, @ToughMudder) the leading extreme obstacle course events – worldwide. Work those caps…no excuses!

Spartan Race 1 Spartan Race 2 Tough Mudder 2 Tough Mudder 1

Filed under: Advertising, Design, Graphic, , , , ,

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