Really nice 5 mins video from Wil Reynolds (founder of Seer Interactive). Just articulates in a simple and engaging way what you need to focus on when approaching search optimisation and generating the right traffic.
Did traffic go up to the pages that matter? Did traffic go up to the pages that show a high indication that this person is willing to make a purchase from you some day? Which of the landing pages that I have are driving qualified traffic to pages that show high intent?
Many organisations like to see reports with total traffic (sessions, uniques etc) – mine included – but getting a little deeper will get you ‘out of being stuck in traffic’.
Also worth checking out their blog…
Filed under: SEO, seer interactive
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