The year I discovered Sagmeister

Human Printing Press for Nike by Wieden and Kennedy Amsterdam. Elaborate, creative but compared to other W+K/Nike work – I am not too sure.

‘The idea behind the ad ‘The strategy behind the film is ambitious: a desire to inspire Turkish sports fans not just to watch their favourite sports on TV but actually get out and participate themselves. To do this, the agency turned to a number of Turkish sports stars, including footballers Burak Yilmaz and Enes Ünal, to use their skills to help create an unusual poster for fans.’

‘The machines in the film took around three weeks to create, and then the whole thing was shot over two days in a massive warehouse outside Istanbul.’

Seen via @stbridelibrary – Creative Review’s Ad of the week have an interview with the creatives behind the campaign – words and imagery CR.

Filed under: Advertising, Design, Film, advertising, Creative Review, film, Human Printing Press, Nike, poster, print, Wieden and Kennedy