The year I discovered Sagmeister


The Lollipop Shoppe – Hamish Makgill

I like the idea of an “identity that didn’t have to only exist in two dimensions” –

“The Lollipop Shoppe is a modern furniture and accessories retailer… We created a bespoke stencil typeface (part inspired by the 20th century modular stencils created by Josef Albers and Le Corbusier, but with a contemporary elegance). This allows the identity to be physical – it can be cut, it can be built, it can be stamped.”
Words and link Branding Served found via the Behance twitter feed


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