The year I discovered Sagmeister

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all in for #mygirls – adidas

adidas’ all in for campaign has been around for quite some time (2013) – spotted this on youtube a while back – and I think it absolutely nails a sense of ‘real’. I don’t want to compare this to the This Girl Can campaign (previous post) too much, yes there is similarity of subject (female + fitness), yes there is a similarity of colour grade, yes there is a similarity of filming technique, yes there is a similarity of using upbeat music, yes there is a similarity of profiling personal stories, yes there is a similarity of being positive and inspiring…you know just sayin’. I am sure Daisy Steiner would have a couple of words to say!

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Filed under: Design, Film, , , ,

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