From what I read on It’s Nice That – these are the new Film 4 idents created by ManvsMachine (this link has loads more words and design) and 4Creative. Also check out their (MvsM) Vimeo channel.
“ManvsMachine set out to create a film channel rather than a tv channel, covering all on-air aspects of the brand from idents to OSP and beyond. A custom motion technique, a contemporary take on a classic film strip / projector effect, was developed to span graphic and live-action elements to give the package a visual signature beyond the logo.”
Looks like a dream project – so much reference and source material to play with – seen together on the following shorts, it looks a really strong creative execution – can’t wait to see it live.
Seen via It’s Nice That. Words ManvsMachine.
Filed under: Design, Film, Identity, 4creative, film, film 4, identity, manvsmachine, typography
The year I discovered Sagmeister 