Seen via the wonderful Graphic Exchange.
Cavalier Essentials is a line of vintage products designed for the rugged, yet sophisticated gentleman. Cavalier was always briefly explained as–“If Steve McQueen carried a beat-up leather duffle bag on the back of his motorcycle; what would be in it and how would the products look?” This simple idea married an appreciation for lifestyle design and vintage accessories. All of the products possess a hand-made quality while responding to the modern influences of today’s culture. Words and pics via Graphic Exchange and Cavalier Essentials.
Designed, directed and produced by Taylor Pemberton – designer from Minneapolis, Minnesota.
Filed under: Design, Graphic, branding, design, identity, Taylor Pemberton
The year I discovered Sagmeister 
I saw advertising like this at a lecture for London Design Week- they were discussing how branding is moving towards incorporating elements of craft and the process behind where the product comes from. In essence going for a market of quality rather than some mass produced, character-lacking good.