The year I discovered Sagmeister

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Second Chance – Leo Burnett

Second Chance film aimed at employers and just asking that question of would you give an offender a second chance? Created by Leo Burnett UK for Business in the Community – a UK charity (I have to say never heard of..). From Leo Burnett’s own website – “the first ad ever to subvert the ‘Skip Ad’ function”.

Seen via D&AD In Book Nominations 2014 – Writing for Advertising.

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Filed under: Design, Film, UX design, Writing, , , ,

Run That Town – Millipede

Run That Town – developed by Millipede. If you love stats, love playing apps then this is the game for you. All in all a nice creative way of making the census data more accessible. Nice touch is the change of voice from the youtube to the submitted awards – less Australian! Will it sway those judges?

Run That Town lets you take control of any Australian neighbourhood and challenges you to make planning decisions based on real Census data to boost your popularity, grow your town and keep the locals happy.

Designed to help Australians understand how Census data is used – how it can affect them and the area they live in – the game is the first of its kind to be released by a national statistical agency using real Census data.’

Words: Millipede. Seen via DandAD 2014 In Book nominations.

Run-That-Town-Millipede

Filed under: Design, Infographics, UX design, , , , ,

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