GrainEdit interview with Hatch founders (check –1) for full links and context.
Selected words from the interview. Selected images from GrainEdit + Graphic Exchange.
“What sort of reference material did you dig up for JAQK ?
Where to start! We have been combing antique stores, finding some incredible vintage gaming ephemera, including hand-painted 17th Century playing cards, old dice games, books on gambling, domino sets, and other incredible treasures. They provide great inspiration and will make nice displays at the JAQK winery someday!
We purchased every book on card collecting, which became inspiration for Soldiers of Fortune. We researched antique derringer decoration, which inspired the Pearl Handle label. The “Her Majesty” queen is our own, but inspired of course, from countless decks of cards we looked at for reference, etc.
We finally landed on the collection of 8 that you see here based on making sure we cover a broad range of style – from more fun, graphic directions like 22 Black and Her Majesty to the more serious labels like Soldiers of Fortune and Black Clover. We also tried to cover different kinds of “play,” – whether craps, poker, cards, luck, etc. so that as we grow, we’re set up to grow in many different directions.
Filed under: Design, Graphic, Packaging, branding, design, Hatch, packaging, print, research process
The year I discovered Sagmeister 
oooh 1 of those I wish I did that moments for sure! awesome!